OpTech Insights

Todd Greenwald

Food Safety Challenges throughout the Supply Chain

More and more, consumers worry about the source, quality and safety of the food they consume.   Food and beverage organizations are challenged to deliver the traceability needed to inspire greater consumer trust and confidence while enabling improved business operations. Furthermore, the global COVID-19 pandemic has increased the focus on wellbeing and the food supply chain’s health, increasing the demand for food traceability.

Join host Todd Greenwald, General Manager, Heartland, and Joe Leucht, Director Sales, Heartland as they discuss the challenges of food safety throughout the supply chain with Susan Flake, former Director RFID Business Development, Zebra Technologies, and Colin Goodwin, Manager, Business Development Retail and Hospitality Zebra Technologies.


Susan Flake –  Director, RFID Business Development
Colin Goodwin –  ISV Business Development Manager Retail & Hospitality

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