Store Layout & Customer Flow

Customer flow is a retail term that refers to the number and pattern of customers passing through a store. The pattern of customer flow is important to retailers as it helps them understand if the store layout optimizes buying behaviors and is an important customer satisfaction criteria.

The following are ten common tactics for increasing customer flow:

1. Have a sale
2. Offer coupons
3. Buy online, pick up in the store
4. Match or beat online prices
5. Provide inventory information online
6. Give away promotional items
7. Host events
8. Increase curb appeal
9. Offer free WiFi
10. Offer a loyalty program

Customer flow management involves designing a store layout to increase buying behavior and improve customer satisfaction. Ideally, this involves getting the customers in and out of the store efficiently while achieving the purpose of their visit.

Ideally, store layout helps customer reduce their time in the store and increases the amount they spend while there.

A store layout is the design of a store's floor space and the placement of aisles and merchandise. An efficient store layout minimizes the consumer's time in the store while maximizing their buying behavior.