Heartland CUSTOMER FLOW & STORE LAYOUT Solutions

Store Layout & Customer Flow

Heartland retail experts can implement sensors and software to detect customer flow, so you can adapt store layout to achieve optimal results.

Maximize revenue per square foot.

Designing customer-centric store layouts start by tracking customer movements from the moment they enter the store. To create optimal designs, retailers need to understand the common paths customers take and their interaction with displays, merchandise, and store staff.

Understanding customer flow gives retailers crucial information on flow patterns, the number of visitors, areas they frequent and ignore. It also helps them understand how displays and retail staff are influencing the consumer experience.

A good design store layout optimizes revenue per square foot and creates a relaxed and efficient store flow. Heartland experts can help you capture the data, implement the software, and help you design an optimal store plan.

store layout and customer flow
store layout and customer flow

Benefits of Improved Store Layout

HEARTLAND

Enterprise Mobility Management (EMM)

Software

SOTI MobiControl

SOTI MobiControl is a leading EMM solution.

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Honeywell Workflow Solutions

Honeywell workforce and task management software solutions provide advanced data collection and analytics capabilities, enabling you to maximize your mobile workforce’s productivity while ensuring process compliance.

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Zebra Intelligent Edge Solutions

Intelligently connect your company’s assets, data and people in collaborative workflows. Sense what’s happening, analyze or anticipate the implication, and make best-action decisions in real time.

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EVERYTHING YOU WANT TO KNOW ABOUT CUSTOMER FLOW & STORE LAYOUT

Frequently Asked Questions

What is customer flow?

Customer flow is a retail term that refers to the number and pattern of customers passing through a store. The pattern of customer flow is important to retailers as it helps them understand if the store layout optimizes buying behaviors and is an important customer satisfaction criteria.

How to increase customer flow?

The following are ten common tactics for increasing customer flow:

  1. Have a sale
  2. Offer coupons
  3. Buy online, pick up in the store
  4. Match or beat online prices
  5. Provide inventory information online
  6. Give away promotional items
  7. Host events
  8. Increase curb appeal
  9. Offer free WiFi
  10. Offer a loyalty program
What is customer flow management?

Customer flow management involves designing a store layout to increase buying behavior and improve customer satisfaction. Ideally, this involves getting the customers in and out of the store efficiently while achieving the purpose of their visit.

How does store layout affect consumer behaviour?

Ideally, store layout helps customer reduce their time in the store and increases the amount they spend while there.

What is store layout?

A store layout is the design of a store's floor space and the placement of aisles and merchandise. An efficient store layout minimizes the consumer's time in the store while maximizing their buying behavior.

20 MINUTES CAN CHANGE YOUR BUSINESS

Talk to a Heartland expert about your AlwaysOn business needs.

Fill out the form and a Heartland expert will contact you to schedule a free 20 minute evaluation of challenges, goals and gaps in your mobile technology deployment.