maximize-cybersecurity

Why is cybersecurity for retail and e-commerce complicated?

Apr 28, 2022

One key obstacle that stores face during the age of e-commerce is greater complexity when it comes to cybersecurity. This is because stores are rapidly implementing new devices to adapt to the demands for convenient checkouts, more accurate pricing, and item availability. While quickly introducing new devices into fast-paced retail environments could put devices at risk, studies indicate that most retailers say the pandemic accelerated implementation plans for devices and solutions. Furthermore, over seven in ten retail executives have already or plan to implement employee texting, smartphone self-checkout, and personal shopping this year. Next-generation digital solutions are gaining even more traction as they’ve shown up to 20% more gains compared to legacy data systems. In other words, failure to implement employee technology in retail and e-commerce operations can cause slower checkout lanes and dissatisfied customers.

Studies also show that cybercriminals can penetrate 93% of company networks, and businesses suffered 50% more cyber attack attempts per week in 2021. Therefore, it is equally important to ensure these devices are operating correctly with effective security measures. Ensuring effective cybersecurity in a fast-paced environment is what drives businesses to empower retailers with secure access to real-time data. Real-time data helps retailers refine and adapt their marketing campaigns and inventory stats to remain stocked.

Boost retail service and cybersecurity with Heartland’s solutions.

Fortunately, Heartland strives to give stores secure access with proven point-of-sale retail solutions and cybersecurity solutions that work together to accelerate checkouts, improve customer service, and ensure secure operations. A secure retail and e-commerce solution makes these steps a priority:

  1. Effectively manage your devices to boost mobility - Ensuring that you get the most out of your mobile devices with Heartland's AlwaysOn and AlwaysConnected help you simplify management for your wireless network devices. Heartland helps prepare your retail devices for cybersecurity demands with endpoint protection, firewalls, and access control and management.

  2. Routinely deploy updates and security patches - Deploying OS updates and security patches immediately and backing up databases ensures fortified protection of your technology. Fortified technology helps reduce risk and keep your devices ready for use. Heartland supplies retail and e-commerce operations with stronger updates and faster backups through our enhanced cybersecurity solutions.

  3. Provide personal and immediate customer satisfaction - Implementing Heartland's retail solutions helps your retail associates better respond to customers with mobile printing, mobile point of sale, and efficient barcode scanning. For example, handheld devices connected to updated inventory counts allow associates to quickly locate products for better shopping experiences. Giving your workers technology that is built for retail and e-commerce operations helps reduce stress and manage productivity.

Effective mobile technology that boosts retail operations needs to be secured. CONTACT US at Heartland to protect crucial operations with managed security solutions.