Heartland-USA Privacy Policy

Protecting your private information is our priority. Heartland’s Privacy Policy applies to WWW.HEARTLAND-USA.COM and Heartland Computers Inc. and governs data collection and usage. For the purposes of this Privacy Policy, unless otherwise noted, all references to Heartland Computers Inc. include WWW.HEARTLAND-USA.COM and Heartland. The Heartland website is a marketing and information site. By using the Heartland website, you consent to the data practices described in this statement.

Heartland’s Privacy Policy provides information on the collection, use, and sharing (collectively referred to ‘processing’ or ‘process’) as of personal information by Heartland and its affiliates (“Heartland”, “we” or “us”) in connection with your use of Heartland websites, mobile applications, and social media pages that link to this Privacy Policy, your interactions with Heartland during in-person meetings or at Heartland events, and in the context of other offline sales and marketing activities. This Privacy Policy also explains the privacy rights you have in relation to these processing activities.

As used in this Privacy Policy, ‘personal information’ or ‘personal data’ means information that relates to an identified individual or to an identifiable individual. For example, this could include among other things your name, address, email address, business contact details, or information gathered through your interactions with us via our websites or at events. Personal information is also referred to as “information about you.”


This Privacy Policy applies to the processing of personal information by Heartland of:

  • visitors and users of the various Heartland sites, including our websites, computer or mobile software applications and our social media pages that link to this Privacy Policy (collectively referred to as the “sites”);
  • attendees of Heartland events;
  • customers and prospective customers and their representatives; and
  • suppliers and business partners and their representatives.

When interacting with our websites, you also can link or connect with non-Heartland websites, services, social networks, applications or other features. Enabling these features will lead to other parties than Heartland processing information about you. Heartland does not have any control over these features of other parties. We encourage you to review the privacy policies of these parties before using these features.


Heartland and its affiliated entities are responsible for processing your personal information described in this Privacy Policy. Heartland can process information about you collected both offline and online.

  • Offline information about you originates from our interactions with you during in-person meetings or at Heartland events, conferences, workshops, or gatherings.
  • Online information about you originates from your activities on our sites, for example, in relation with your Heartland accounts, (pre-)sales inquiries or subscriptions, or from your interactions with Heartland via electronic communication tools such as email or telephone. Information about you may also be provided by third party sources, such as data aggregators who may not have a relationship with you.

Online information about you may also originate from the use of cookies and similar technologies (for example, pixel tags and device identifiers) on our sites or sites of third parties.

Specific pieces of information about you that Heartland may be collect and process includes:

  • name and physical address, email addresses, and telephone numbers;
  • demographic attributes, when tied to personal information that identifies you;
  • photographs and testimonials;
  • transactional data, including products and services ordered, financial details and payment methods;
  • company data such as the name, size and location of the company you work for and your role within the company;
  • data from surveys and publicly available information, such as social media posts;
  • call recording and chat transcript data from Sales and customer support calls and live chat sessions;
  • unique IDs such as your mobile device identifier or cookie ID on your browser;
  • IP address and information that may be derived from IP address, such as geographic location;
  • information about a device you use, such as browser, device type, operating system, the presence or use of “apps”, screen resolution, and the preferred language; and
  • behavioral data of the internet connected computer or device you use when interacting with the sites, such as advertisements clicked or viewed, sites and content areas, date and time of activities or the web search used to locate and navigate to a site.

Heartland does not control the content that you may post to Heartland forums or social networks; in some cases, such content may be publicly available on the Internet. Please carefully consider whether you wish to submit personal information to these forums or social networks and whether you wish to make your profile available to other users, and you should tailor any content you may submit accordingly.


We may use personal information for the following business purposes:

  • to communicate and respond to your requests and inquiries to Heartland;
  • to deliver functionality on our sites and for their technical and functional management;
  • to engage in transactions with customers, suppliers and business partners and to process orders for Heartland products and services;
  • to analyze, develop, improve and optimize the use, function and performance of our sites and products and services;
  • to manage the security of our sites, networks and systems; and
  • to comply with applicable laws and regulations and to operate our business.
  • to communicate and respond to your requests and inquiries to Heartland;
  • to deliver functionality on our sites and for their technical and functional management;
  • to engage in transactions with customers, suppliers and business partners and to process orders for Heartland products and services;
  • to analyze, develop, improve and optimize the use, function and performance of our sites and products and services;
  • to manage the security of our sites, networks and systems; and
  • to comply with applicable laws and regulations and to operate our business.

We may use personal information for the following commercial purposes to provide requested products and services to you and other Heartland customers, and to market our products and services or related products and services, and to tailor our marketing and sales activities to your or your company’s interests. These purposes are described below in further detail.

  • To communicate and respond to your requests and inquiries to Heartland. If you get in touch with us (such as by submitting contact forms on our sites, attending Heartland events or other occasions, sending an email or by visiting social media platforms), we process information about you to communicate with you and to respond to your requests or other inquiries. We can also process personal information to interact with you on third party social networks.
  • To deliver functionality on our sites and for their technical and functional management. When you choose to register with us we need to process the personal information provided by you so that we can create and manage a personal account for you. Upon creating your account, we will send you your personal login information. This personal information enables us to administer your account, for example by changing your password for you.
  • To engage in transactions with customers, suppliers and business partners and to process purchases of our products and services. If you place an order for our products and services, or if you provide services to Heartland, our employees, customers or partners as a supplier or business partner, Heartland processes information about you to engage in and administer the relevant transactions (such as by sending invoices and making payments), administer your order, and help you get started and adopt our products and services. If you download products or services from our sites, Heartland uses information about you to confirm certain information about your order (e.g., successful download process).
  • To analyze, develop, improve and optimize the use, function and performance of our sites and products and services. We may process personal information in order to analyze, develop, improve and optimize the use, function and performance of our sites and products and services, including for quality assurance and training purposes, as well as for marketing and sales campaigns. In case the sites permit you to participate in interactive discussions, create a profile, post comments, opportunities or other content, or communicate directly with another user or otherwise engage in networking activities, Heartland may process personal information when moderating these activities.
  • To manage the security of our sites, networks and systems. We may collect site use data for security and operations management to help keep our sites, networks and systems secure, or to investigate and prevent potential fraud, including ad fraud and cyber-attacks and to detect bots.
  • To comply with applicable laws and regulations and to operate our business. In some cases, we have to process personal information to comply with applicable laws and regulations. For example, to respond to a request from a regulator or to defend a legal claim. We may also process personal information in the performance and operation of our business, such as to conduct internal audits and investigations or for finance and accounting and archiving and insurance purposes.
  • To market our products and services or related products and services and to tailor marketing and sales activities. Heartland may use information about you to notify you about new product releases and service developments, events, alerts, updates, prices, terms, special offers and associated campaigns and promotions (including via newsletters). Heartland may also use personal information to advertise Heartland’s products and services or related products and services, and also to have our distributors, resellers or partners notify you about our products or services or their related products or services (such as via joint sales or product promotions). We do our best to tailor your website visit, marketing experience and our communications to your expressed interests.

If you attend an event, Heartland may process information about you gathered in relation to the event and can share information about your attendance with your company. Heartland may also permit designated event partners or conference sponsors to send you up to two communications related to your event attendance. Please note that our partners or conference sponsors may directly request information about you at their conference booths or presentations, and their use of your information that you provide to them will be subject to their privacy policies.

We may also process your personal information to post testimonials on our sites but will first obtain your consent to use your name and testimonial.


For personal information collected about you in the EU, our basis for processing is the following:

  • To communicate adequately with you and to respond to your requests, we need to process information about you and therefore have a legitimate interest in processing this information.
  • In order to engage in transactions with customers, suppliers and business partners, and to process purchases and downloads of our products and services, we need to process information about you as necessary to enter into or perform a contract with you.
  • We process personal information for marketing and sales activities based on your consent where so indicated on our sites at the time your personal information was collected, or further to our legitimate interest to market and promote our products and services.
  • We rely on our legitimate interest to analyze, develop, improve and optimize our sites, products and services, and to maintain the security of our sites, networks and systems.
  • To comply with applicable laws and regulations, such as to comply with a subpoena or other legal process, or to process an opt-out request.

We will only keep Personal Information as long as necessary for the fulfillment of the purposes outlined in this Privacy Notice, except if otherwise required by applicable laws or legal orders. Heartland currently maintains personal information for the following retention periods:

  • Information about you we collect to engage in transactions with our customers, suppliers and business partners, and to process purchases of our products and services, will be retained for the duration of the transaction or services period, or longer as necessary for record retention and legal compliance purposes.
  • If you have registered for a Heartland account, your account information will be retained for as long as you maintain an active account. Your account and account information will be deleted if you do not log in for 18 consecutive months. Heartland retains records of that deletion for 90 days.
  • If you have registered for our newsletters and blogs, your subscription data will be retained for as long as you are subscribed to our distribution lists. Heartland retains records of that deletion for 30 days.
  • Contact information such as your email address or phone number collected online on our sites or offline from our interactions with you at Heartland events and conferences, and used for direct marketing and sales activities will be retained for as long as we have an active (customer) relationship with you. We treat you as an active contact if (i) you have interacted with Heartland or updated your contact details and preferences in the past 18 months; and (ii) you have not made a deletion request.
  • If you have reached out to us via Heartland sales chat, we will delete all chat transcripts 90 days after the chat has concluded.
  • If you have reached out to us via our support line and you have not opted out of call recording, we will delete call recordings 60 days after the call has concluded unless otherwise specified during the call.
  • Personal information needed to retain your opt-out preferences is retained for 20 years (or longer as necessary to comply with applicable law).

Sharing within Heartland

Information about you may be shared throughout Heartland’s organization. Heartland employees are authorized to access personal information only to the extent necessary to serve the applicable purpose(s) and to perform their job functions.

Sharing with third parties

We may share personal information with the following third parties for a business purpose:

  • Third-party service providers (for example, credit card processing services, order fulfilment, analytics, event management, website management, information technology and related infrastructure provision, customer service, e-mail delivery, auditing, and other similar service providers) in order for those service providers to perform business functions on behalf of Heartland;
  • Relevant third parties in the event of a reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings);
  • As required by law, such as to comply with a subpoena or other legal process, when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to government requests, including public and government authorities outside your country of residence, for national security and/or law enforcement purposes.

We may share personal information with the following third parties for a commercial purpose:

  • Heartland distributors or resellers for further follow-up related to your interests, specific partners that offer complementary products and services or with third parties to facilitate interest-based advertising.

When third parties are given access to personal information, we will take appropriate contractual, technical and organizational measures designed to ensure that personal information is processed only to the extent that such processing is necessary, consistent with this Privacy Policy, and in accordance with applicable law.


To the extent Heartland operations require, the processing of personal information globally will be as necessary and in accordance with this policy. If personal information is transferred to an Heartland recipient in a country that does not provide an adequate level of protection for personal information, Heartland will take adequate measures designed to protect the personal information, such as ensuring that such transfers are subject to the terms of the EU Model Clauses or other adequate transfer mechanism as required under relevant data protection laws.


Heartland has implemented appropriate technical, physical, and organizational measures designed to protect personal information against accidental or unlawful destruction or accidental loss, damage, alteration, unauthorized disclosure or access, as well as all other forms of unlawful processing.


Cookies and similar technologies (e.g., pixels tags and device identifiers) are used by Heartland and our advertising technology partners to recognize you and/or your device(s) on, off and across different services and devices for the purposes specified above.

Cookies are small text files that contain a string of characters and uniquely identify a browser on a device connected to the Internet. Any browser visiting our sites will receive cookies from us. We also place cookies in your browser when you visit non-Heartland sites that host our plugins or tags. We use cookies and other technologies on all our sites to ensure the best possible and secure experience on our sites and to provide you with tailored information on products and services.

Heartland also uses cookies or similar technologies on its sites to collect online information such as your mobile device ID, IP address, and other information about your device, as well as behavioral data of your device usage on our sites (e.g. pages viewed, links clicked, documents downloaded). You can opt out of cookies that are not required to enable core site functionality, such as advertising and functional cookies. If you do not want to receive cookies, you can also change your browser settings on your computer or other device you are using to access our services. Most browsers also provide functionality that lets you review and erase cookies, including Heartland cookies. Please note that some cookies are essential to the functioning of Heartland’s website and deleting or disabling them on your browser will reduce the site’s functionality.


Heartland’s website contains links to other sites. This Privacy Policy does not apply to third-party websites to which Heartland may link and Heartland is not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information. Links from Heartland’s webpages to other sites do not constitute and endorsement. These links are provided as an information service only. It is the responsibility of user to evaluate the content and usefulness of information obtained from other sites. The user specifically acknowledges that Heartland is not liable for the defamatory, offensive, or illegal conduct of other users, links, or third parties and the the risk of injury from the foregoing rests entirely with the user. Accordingly, you should direct any concerns regarding any external link to its site administrator or webmaster.

Heartland may partner with other companies to provide you with content or services on a joint or “co-branded” basis. At a co-branded site or page, you will see both the Heartland logo and the logo of the co-branding partner displayed on your screen. To access the services available on a co-branded site, you may have to complete a new online registration form, and this registration may be shared with Heartland’s co-branding partners. You should read the individual privacy policy of our co-branded partners, as they may differ in some respects from ours.


We provide multiple choices in respect of the information we process about you:

  • Opt-out of our use or sharing of your personal information
    You may withdraw consent you have previously provided for the processing of information about you, including for email marketing by Heartland.
  • Delete personal information
    You can ask us to erase or delete all or some of the information about you.
  • Change or correct personal information
    You can edit some of the information about you by. You can also ask us to change, update or fix information about you in certain cases, particularly if it is inaccurate.
  • Object to, or limit or restrict use of personal information
    You can ask us to stop using all or some of the information about you (for example, if we have no legal right to keep using it) or to limit our use of it (for example, if the information about you is inaccurate).
  • Right to access and/or have your information provided to you
    You can also ask us for a copy of information about you and can ask for a copy of information about you provided in machine readable form if you reside in the EU, California or other jurisdiction that provides you this right as a matter of law.

You can exercise these choices in accordance with applicable laws by contacting us at the address below.


Subject to certain exceptions set out below, on receipt of a verifiable request from you, we will:

  • Delete your personal information from our records; and
  • Direct any service providers to delete your personal information from their records.

Please note that we may not be able to comply with requests to delete your personal information if it is necessary to:

  • Complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between you and us;
  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity;
  • Debug to identify and repair errors that impair existing intended functionality;
  • Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law;
  • Comply with applicable federal or state privacy laws;
  • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the achievement of such research, provided we have obtained your informed consent;
  • Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us;
  • Comply with an existing legal obligation; or
  • Otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information.

Sensitive personal information

We ask that you do not send us, and do not share any sensitive personal information (for example, government-issued IDs, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, genetic, or biometric data, criminal background or trade union membership).

Children’s privacy

As a company focused on serving the needs of businesses, Heartland’s sites are not directed to minors and Heartland does not promote or market its services to minors. If you believe that we have mistakenly or unintentionally collected personal information of a minor through our sites without appropriate consent, please notify us so that we may immediately delete the information from our servers and make any other necessary corrections. Heartland is committed to complying fully with the Children’s Online Privacy Protection Act and does not knowingly collect personally identifiable information from children under the age of thirteen.

YOUR RIGHTS UNDER CCPA (California Consumer Privacy Act)

Heartland provides services to other businesses, and in doing so we may collect and process date on behalf of our business customers, including personal information about California residents; in doing so, Heartland is a service provider under the CCPA. As service provider, Heartland will collect and process customer data on behalf of a customer to provide the services for which that customer has engaged us, in accordance with our contract with such customer. If you would like to exercise your rights under the CCPA with respect to your personal information collected by a third party that Heartland holds as a service provider for a customer, you should contract that customer directly. If you are a California resident, you may request that we:

  • disclose to you the following information covering the 12 months preceding your request:
    • the categories and specific pieces of personal information we collected about you and the categories of personal information we sold;
    • the categories of sources from which we collected such personal information;
    • the business or commercial purpose for collecting or selling personal information about you; and
    • the categories of third parties to whom we sold or otherwise disclosed personal information.
  • delete personal information we collected from you; or
  • opt-out of any future sale of personal information about you

We will respond to your request consistent with applicable law. If you are a California resident, you may obtain information about exercising your rights, as described above, by contacting us directly (see below).


Our sites are intended only for users in the United States. By using our sites, you understand and agree that the sites are hosted in the United States and that the data collected through the sites will be stored and processed in the United States. These sites are subject to U.S. laws, which may not afford the same level of protection of those in your country.

Construction of this policy, all uses of Heartland’s website data and systems, and the resolution of disputes regarding this policy are governed by Illinois, USA law. By use of this website and any data contained therein, the user agrees that use shall conform to all applicable laws and regulations and the user shall not violate the rights of any third parties. Use of this site constitutes the user’s assent to the terms herein set forth.


Heartland has appointed a Data Protection Officer. If you believe your personal information has been used in a way that is not consistent with the Privacy Policy or your choices, or if you have further questions, comments or suggestions related to this Privacy Policy, please contact the Data Protection Officer. Written inquiries to the Data Protection Officer may be addressed to:

If you have any complaints regarding our compliance with this Privacy Policy, please contact us first. We will investigate and attempt to resolve complaints and disputes regarding use and disclosure of personal information in accordance with this Privacy Policy and in accordance with applicable law.


This Privacy Policy was last updated on July 27, 2023. However, the Privacy Policy can change over time, for example to comply with legal requirements or to meet changing business needs. The most up-to-date version can be found on this website. In case there is an important change that we want to highlight to you, we will also inform you in another appropriate way (for example via a pop-up notice or statement of changes on our website). Your continued use of this site and/or services available through this site after such modifications will constitute your: (a) acknowledgment of the modified Privacy Policy; and (b) agreement to abide and be bound by that Policy.


Heartland welcomes your questions or comments regarding this Statement of Privacy. If you believe that Heartland has not adhered to this Statement, please contact Heartland at:

Heartland Computers Inc.
1000 Ridgeview Drive
McHenry, Illinois 60050

Email Address:


Telephone number:
(815) 271-9400

Please include your email address, name, address, and telephone number when you contact us. This helps us handle your request correctly.

Effective as of November 24, 2020